Use of 4Ps in Healthcare Marketing

HMGT 495 Assignment Instructions: Use of 4Ps in Healthcare Marketing

Use of 4Ps in Healthcare Marketing: Mini Case Study 2: You Are a Health Care Marketing Manager
As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.The four Ps are as follows:

• product
• price
• place
• promotion

This assignment should require 2 – 4 pages of text (including cover and reference pages). References must be taken from the class, or UMUC online library.