Community Care And Collaboration Essay
Health disparities are avoidable or preventable inequities in the health of groups that have an unequal position in society, such as the burden of disease, violence, injury, or access to optimal health (Lazar & Davenport, 2018). Most health disparities result from a lack of caring from society. With the increasing nursing shortage nationally, there is a consequent increase in the incidences of poor patient outcomes, increased mortality, and failure-to-rescue rates (Haddad et al., 2021). This impact is greatly felt by individuals from low-income communities in rural areas who cannot afford to be taken to private hospitals or hire private nurses. The cause of the nursing shortage is majorly due to the aging population, which has increased the need for health services. Other causes include an aging workforce, unequal distribution of nurses between different regions, and violence in health settings (Haddad et al., 2021).
With the increasing nursing shortage, factors such as deteriorating patient outcomes, failure-to-rescue rates, mortality rates, etc., have emerged (Haddad et al., 2021). These effects are significantly felt among the low-income rural communities whose members cannot afford the cost of hiring a private nurse or being taken to private hospitals within or outside those rural areas that are adequately staffed. Additionally, other barriers to health access by individuals from low-income communities include lack of education, complications with health insurance, and a distrust of health care providers. These poor health-seeking behaviors, in addition to the nursing shortages in these areas, make it difficult for these communities to achieve optimal health care.
Health organizations, hospitals, and other community stakeholders have resolved to recruit and retain nurses who are the right fit for rural environments (Weinstein et al., 2018). Additionally, there has been an increased need to establish more residency programs in these low-income rural areas to help sort the nurse shortage issue (Weinstein et al., 2018). Furthermore, education of these communities on the importance of good health-seeking behaviors, the importance of modern medicine to improve their trust in healthcare providers, and the importance of having up-to-date health insurance is being implemented by various stakeholders to ensure that these communities achieve optimal health care (Weinstein et al., 2018).
According to Weinstein et al. (2018), one of the low-income communities that experiences health disparity in terms of being unable to access optimal health compared to the general population is the Native American community. According to a National Interview Health Survey, 13.2 percent of Native Americans report fair or poor health, compared to 9.8 percent of the general population (Weinstein et al., 2018). The Native Americans were also found to have a general mortality rate that was 50 percent more than their white counterpart and an infant mortality rate that was 1.5 times the rate of the whites. Their mortality rate is stipulated to be remaining constant or at most increasing compared to the declining general mortality rate of the whites from 1990 to 2009. The Native Americans also have an increased burden of diseases compared to their white counterpart. For instance, a Native American is twice likely to have diabetes and 1.21 times likely to die from heart disease compared to a white individual (Weinstein et al., 2018).
The barriers to achieving optimal health define the inequities of health between the whites and the low-income communities of the Native Americans. Their high mortality rates and high disease burden indicate the effect of inaccessibility to health due to lack of education, complications with health insurance, and distrust of health care providers can have on the health of a population and their effort to achieve optimal health. However, some efforts have been put in place to solve these disparities, such as establishing tribal and community-based infrastructures to improve the health-seeking behavior of these communities.
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Community Health Nursing Social Media Campaign
In communities experiencing health disparity due to the inability to access optimal health, education plays a vital role in alleviating their fear for modern health care and improving their health-seeking behavior. Teaching such low-income rural communities can be achieved through various means depending on the available resources.
Social media campaign objective. (Improve health-seeking behavior through education and creating awareness)
My social media campaign objective is to improve the health-seeking behavior of the low-income rural community of the Native Americans and increase their accessibility to health to prevent the disparity of not accessing optimal health care. To conduct this campaign, I will include information on the importance of modern medicine, the importance of consulting healthcare providers in hospitals regarding their health, myths, and misconception about modern medicine, and information on why nurses and clinicians should nurses should partake in promoting the health of these individuals instead of marginalizing them. Other objectives include educating the community on methods of preventing common diseases, using locally available resources to solve their health problems, and educating them on the common diseases and their causes. To achieve these objectives, I will focus on educating the community and general population on the importance of accessing optimal health and how to achieve the same.
Population-focused social marketing interventions
To educate the target population, the use of public meetings with a given population age group will play a crucial role in passing information. Additionally, passing the information to the target population will be done using posters and flyers. The use of the posters and flyers illustrating how simple medical procedures such as health providers taking vitals can help alleviate the fear of medical procedures in these communities. Additionally, public meetings to educate these communities can be held, recorded, and then aired through the local radio or TV stations to inform the whole target population.
Social Media Platforms To Use And Their Benefits
To ensure that the information reaches a large audience, I will use Facebook and YouTube channels. Facebook will supplement the public meetings held to ensure the information reaches a larger chunk of the target population. On procedures and lengthy processes, YouTube videos will facilitate such education. This will include videos of possible causes of common diseases affecting the community, how they manifest, and how to prevent them. Facebook and YouTube involvement of a wide range of population from children, elderly, and adults will ensure that the information cuts across.
How the target population will benefit from the information
Educating the target population on the common diseases affecting them and how they manifest will enable them to know when affected and seek treatment and thus improve their health-seeking behavior. Education on simple procedures done in the hospital will alleviate any fear about health providers and modern medicine that they may have.
Best Practices for Implementing Social Media Tools for Health Marketing
Implementing social media tools for marketing into practice is critical to ensure that relatable information or videos are used alongside the teaching materials in the YouTube and Facebook channels. The public meetings can be held alongside cultural or social functions of the target community to ensure the message reaches most of them. Furthermore, eye-catching images and videos can be used when displaying information regarding the possible causes of the common diseases affecting the community and how they manifest. Links to these videos and information in these channels can be shared through WhatsApp chats and text messaging to the population can access these materials by just clicking on these links.
Stakeholders Roles and Responsibilities in Implementing the Plan
| Stakeholder | Roles/Responsibilities |
| Community elders | They will take part in organizing cultural/social functions within the community where health information regarding the health concern will be passed |
| Youths | Youths of the community will put the posters and flyers in strategic places for easy access. |
| Community Health Workers | They will be actively involved in educating the target population regarding the health concern. |
| Clinicians | During the public campaigns and meetings, they would be involved in diagnosing and treating common conditions affecting the population |
| Local TV/Radio stations management | They will partake in the scheduling of when to air those public meetings and spreading information about the campaign |
Potential Public and Private Partnerships that could be Formed to Aid in the Implementation of the Campaign
Potential partners for this campaign include:
- National Institutes of Health funding of the Native American Research Centers for Health
- Indian Health Service
These two organizations were founded to aid in the improvement of Native Americans’ health (Weinstein et al., 2018). They can help with the implementation of the campaign’s objectives by partially funding it and raising awareness about it.
Timeline for Implementing the Campaign
The physical meetings will be held within the three weeks after creating awareness and communicating with the local elders and local authorities. Posters and flyers can be distributed within the community the first week after producing them. Circulation of the videos and charts through the YouTube and Facebook channels will take approximately two months to ensure that most community members have been reached. The overall campaign will last about six months before evaluating the given parameters, such as the number of patient visits within the surrounding villages.
Cost of Implementing the Campaign
Most of the cost incurred will involve printing posters, flyers, and newsletters. Additional costs to aid in setting up medical camps, sponsoring social events, and allowances for the community nurses to help spread the information and advise the community on health-seeking behaviors.
How Social Media Marketing Support Community Nurse’s efforts and Reflection of how it can Apply to my Future Nursing Practice
Social media play an important role in ensuring that a larger audience is reached. It can be tailored to reach a specific audience depending on different characteristics such as age, sex, etc. This reduces the workload of community nurses in spreading such information and dealing with health problems that could be prevented through educational intervention. In my future nursing practice, I will utilize social media campaigns to facilitate the spreading of health information to the general public and educate them on available preventive measures that use the local resources.
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References
Haddad, L. M., Annamaraju, P., & Toney-Butler, T. J. (2021). Nursing Shortage. StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK493175/
Lazar, M., & Davenport, L. (2018). Barriers to health care access for low-income families: A review of literature. Journal of Community Health Nursing, 35(1), 28–37. https://doi.org/10.1080/07370016.2018.1404832
Weinstein, J. N., Geller, A., Negussie, Y., & Baciu, A. (Eds.). (2018). National Academies of Sciences Engineering and Medicine, Health and Medicine Division, Board on Population Health and Public Health Practice, & Committee on Community-Based Solutions to Promote Health Equity in the United States. (2018). Communities In Action: Pathways To Health Equity. National Academies Press. https://doi.org/10.17226/24624
Part 2: Social Media Campaign
Note: The “CDCynergy” web link provided in the web links section below may be useful in completing your social media campaign. The use of this web link is optional, i.e., not required.
- Write your community health nursing diagnosis statement.
- Explain how the health concern from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.
- Discuss the primary community resources and primary prevention resources currently in place to address the health concern.
- Discuss the underlying causes of the health concern.
- Discuss the evidence-based practice associated with the Field Experience topic.
- Identify data about the selected Field Experience topic from the local (e.g., county), state, and/or national level.
- Develop a community health nursing social media campaign strategy that will convey your health message and address the Field Experience topic by doing the following:
- Describe your social media campaign objective.
- Recommend twopopulation-focused social marketing interventions and justify how each would improve the health message related to your selected Field Experience topic.
- Describe a social media platform you would use that is appropriate for communicating with the target population.
- Discuss the benefits of the selected social media platform in supporting preventative healthcare.
- Discuss how the target population will benefit from your health message.
- Describe best practices for implementing social media tools for health marketing.
- Create a social media campaign implementation plan by doing the following:
- Describe stakeholder roles and responsibilities in implementing the plan.
- Discuss potential public and private partnerships that could be formed to aid in the implementation of your campaign.
- Create a specific timeline for implementing your campaign.
- Explain how you will evaluate the effectiveness of the campaign.
- Discuss the costs of implementing your campaign.
- Reflect on how social media marketing supports the community health nurse’s efforts to promote healthier populations.
- Reflect on how your social media campaign could apply to your future nursing practice.
- Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
- Demonstrate professional communication in the content and presentation of your submission.
File Restrictions
B:COMMUNITY HEALTH NURSING DIAGNOSTIC STATEMENT
NOT EVIDENT
A community health nursing diagnosis statement is not provided.
APPROACHING COMPETENCE
The community health nursing diagnostic statement does not identify a health concern or risk, does not identify the affected group or community, does not suggest a cause, or does not logically discuss the evidence and/or support for the diagnosis.
COMPETENT
The community health nursing diagnostic statement identifies a health concern or risk, identifies the affected group or community, suggests a cause, and logically discusses the evidence and/or support for the diagnosis.
B1:HEALTH INEQUITY OR DISPARITY
NOT EVIDENT
An explanation of how a health concern is linked to a health inequity or health disparity is not provided.
APPROACHING COMPETENCE
The explanation does not accurately identify a health inequity or health disparity within the target population, or the explanation does not logically discuss how the identified health inequity or disparity is linked to the health concern identified in part B.
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COMPETENT
The explanation accurately identifies a health inequity or health disparity within the target population and logically discusses how the identified health inequity or disparity is linked to the health concern identified in part B.
B1A:PRIMARY COMMUNITY AND PREVENTION RESOURCES
NOT EVIDENT
A discussion of the primary community and prevention resources is not provided.
APPROACHING COMPETENCE
The discussion is missing key details about the primary community resources and the primary prevention resources, or the discussion is not appropriately related to the identified health concern.
COMPETENT
The discussion appropriately details the primary community resources and the primary prevention resources relevant to the identified health concern.
B1B: UNDERLYING CAUSES
NOT EVIDENT
A discussion of the underlying causes of the health concern is not provided.
APPROACHING COMPETENCE
The discussion does not accurately identify potential contributing factors for the health concern, or the discussion does not logically propose the underlying causes for the health concern based on potential contributing factors for the health concern.
COMPETENT
The discussion accurately identifies potential contributing factors for the health concern and logically proposes the underlying causes for the health concern based on the identified potential contributing factors.
B2:EVIDENCE-BASED PRACTICE
NOT EVIDENT
A discussion of evidence-based practice associated with the selected Field Experience topic is not provided.
APPROACHING COMPETENCE
The discussion is not well supported with evidence-based practice associated with the selected Field Experience topic. Or the discussion is missing key details relevant to the selected Field Experience topic.
COMPETENT
The discussion is logical and appropriately includes the evidence-based practice relevant to the selected Field Experience topic.
B2A: IDENTIFICATION OF DATA
NOT EVIDENT
Data about the selected Field Experience topic is not identified.
APPROACHING COMPETENCE
The submission does not logically identify data that relates to the selected Field Experience topic from the local, state, and/or national level.
COMPETENT
The submission logically identifies data that relates to the selected Field Experience topic from the local, state, and/or national level.
C1:SOCIAL MEDIA CAMPAIGN OBJECTIVE
NOT EVIDENT
A description of a social media campaign objective is not provided.
APPROACHING COMPETENCE
The description presents an objective for the social media campaign that would not feasibly convey the health message or address the Field Experience topic.
COMPETENT
The description presents an objective for the social media campaign that can feasibly convey the health message and address the Field Experience topic.
C2:SOCIAL MARKETING INTERVENTIONS
NOT EVIDENT
A recommendation and justification of 2 social marketing interventions are not provided.
APPROACHING COMPETENCE
The justification of 2 recommended social marketing interventions does not describe how each social marketing intervention is population focused, or the justification of 2 recommended social marketing interventions does not logically explain how each social marketing intervention would improve the health message related to the selected Field Experience topic.
COMPETENT
The justification of 2 recommended social marketing interventions describes how each social marketing intervention is population focused and logically explains how each social marketing intervention would improve the health message related to the selected Field Experience topic.
C3:SOCIAL MEDIA PLATFORMS
NOT EVIDENT
A description of the social media platform that would be used is not provided.
APPROACHING COMPETENCE
The description of the social media platform that would be used does not include logical rationale for why the selected social media platform is appropriate for communicating with the target population.
COMPETENT
The description identifies a social media platform that would be used and includes logical rationale for why the selected social media platform is appropriate for communicating with the target population.
C3A:BENEFITS OF SOCIAL MEDIA PLATFORM
NOT EVIDENT
A discussion of the benefits of the selected social media platform is not provided.
APPROACHING COMPETENCE
The discussion does not logically outline the benefits of the selected social media platform for supporting preventative healthcare, or the discussion does not logically describe how each benefit applies to supporting preventative healthcare.
COMPETENT
The discussion logically outlines the benefits of the selected social media platform for supporting preventative healthcare and logically describes how each benefit applies to supporting preventative healthcare.
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C4:BENEFIT TO TARGET POPULATION
NOT EVIDENT
A discussion of how the target population will benefit from the health message is not provided.
APPROACHING COMPETENCE
The discussion does not logically outline the benefit(s) of the health message for the target population, or the discussion does not logically describe how the benefit(s) of the health message apply to the target population.
COMPETENT
The discussion logically outlines the benefit(s) of the health message for the target population and logically describes how the benefit(s) of the health message apply to the target population.
D:BEST PRACTICES FOR SOCIAL MEDIA
NOT EVIDENT
A description of best practices for implementing social media tools for health marketing is not provided.
APPROACHING COMPETENCE
The description of best practices includes one or more practices that are inappropriate for or not specific to the implementation of social media tools for health marketing.
COMPETENT
The description identifies best practices that are appropriate and specific for implementing social media tools for health marketing.
E1: STAKEHOLDER ROLES AND RESPONSIBILITIES
NOT EVIDENT
A description of stakeholder roles and responsibilities is not provided.
APPROACHING COMPETENCE
The description of stakeholder roles and responsibilities includes one or more roles or responsibilities that are nonspecific or inappropriate for the implementation of the social media campaign plan.
COMPETENT
The description identifies specific stakeholder roles and responsibilities that are appropriate for the implementation of the social media campaign plan.
E2: POTENTIAL PARTNERSHIPS
NOT EVIDENT
A discussion of potential public and private partnerships is not provided.
APPROACHING COMPETENCE
The discussion does not identify both public and private partnership that could be formed, or the discussion does not logically describe how each potential partnership identified would aid the implementation of the social media campaign plan.
COMPETENT
The discussion identifies potential public and private partnerships that could be formed and logically describes how each potential partnership would aid the implementation of the social media campaign plan.
E3: IMPLEMENTATION TIMELINE
NOT EVIDENT
A timeline for implementing the campaign is not provided.
APPROACHING COMPETENCE
The timeline for implementing the campaign is unrealistic or is missing key details related to the implementation of the campaign.
COMPETENT
The timeline for implementing the campaign is realistic and includes specific details related to the implementation of the campaign.
E4: HOW TO EVALUATE EFFECTIVENESS
NOT EVIDENT
An explanation of how the effectiveness of the campaign will be evaluated is not provided.
APPROACHING COMPETENCE
The explanation does not identify the tools that are necessary for the evaluation of the campaign, does not logically describe the criteria for campaign effectiveness, or does not logically discuss how evaluation tools will be used in the determination of campaign effectiveness.
COMPETENT
The explanation identifies the tools that are necessary for the evaluation of the campaign, logically describes the criteria for campaign effectiveness, and logically discusses how evaluation tools will be used in the determination of campaign effectiveness.
E5:COST OF IMPLEMENTATION
NOT EVIDENT
A discussion of the costs to implement the social media campaign is not provided.
APPROACHING COMPETENCE
The discussion does not identify specific elements of the social media campaign that would require financial support to implement, or the discussion does not logically describe the potential cost of implementing each of these elements.
COMPETENT
The discussion identifies the specific elements of the social media campaign that would require financial support to implement and logically describes the potential cost of implementing each of these elements.
F: REFLECTION ON SOCIAL MEDIA MARKETING
NOT EVIDENT
A reflection of how social media marketing supports the community health nurse’s efforts is not provided.
APPROACHING COMPETENCE
The reflection does not logically discuss the benefit(s) of using social media marketing for the community health nurse, or the discussion includes one or more nonspecific or illogical examples of how social media marketing supports the community health nurse’s efforts to promote healthier populations.
COMPETENT
The reflection logically discusses the benefit(s) of using social media marketing for the community health nurse and logically describes one or more specific examples of how social media marketing supports the community health nurse’s efforts to promote healthier populations.
F1: REFLECTION ON FUTURE NURSING PRACTICE
NOT EVIDENT
A reflection of how the provided social media campaign can apply to the candidate’s future nursing practice is not provided.
APPROACHING COMPETENCE
The reflection includes one or more nonspecific or illogical examples of how the social media campaign could apply to the candidate’s future nursing practice.
COMPETENT
The reflection logically discusses one or more examples of how the social media campaign could apply to the candidate’s future nursing practice.
G:SOURCES
NOT EVIDENT
The submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized.
APPROACHING COMPETENCE
The submission includes in-text citations for sources that are quoted, paraphrased, or summarized, and a reference list; however, the citations and/or reference list is incomplete or inaccurate.
COMPETENT
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
H: PROFESSIONAL COMMUNICATION
NOT EVIDENT
Content is unstructured, is disjointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic.
APPROACHING COMPETENCE
Content is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective.
COMPETENT
Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or selected by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.
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