Consumer Psychology and Marketing Communications Article Analysis

Consumer Psychology and Marketing Communications Article Analysis: PSY 322 WEEK 1

Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:

• Define consumer psychology.
• Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.
• Utilize your articles to explain the relationship between consumer psychology and marketing communications.

Click the Assignment Files tab to submit your Consumer Psychology assignment.