Develop a 5-6 slide PowerPoint presentation that covers the ethical implications of social media in healthcare. Be sure to address email communication, texting, and Facebook (at a minimum) and provide the “pros/cons” of using each in healthcare (from the perspective of the healthcare provider).Social media provide HCPs with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.6,11,14,16 HCPs can use social media to potentially improve health outcomes, develop a professional network, increase personal awareness of news and discoveries, motivate patients, and provide health information to the community.The Impact of Social Media in Healthcare The term social media is defined as a method that individuals can utilize to share content and data through discussion and communication using various different internet platforms. Social media in healthcare has many advantages. It can be used as a tool to communicate effectively with the public, improve the overall patient experience and most importantly increasing the access to care.  With advantages, there will also be some challenges. Some challenges will include the privacy and confidentiality of patient health information, professionalism, lack of time, risks of distributing incorrect health information, and cultural problems that could affect the extent to which doctors are prepared to interact with their patients (Al-Qahtani, Alsaffar, Alshammasi, Alsanni, Alyousef, & Alhussaini, 2018).

There are five major roles in healthcare when incorporating social media and they are the patients, physicians, hospitals, payers to include employers and health plans and most importantly health information technology (Davenport, 2014). Each stakeholder plays a different role and has a different responsibility when referring to social media and healthcare. From an ethical standpoint, patients are responsible for their own health and cost control. With social media, a patient can engage and participate in discussions that pertains to their health and to also promote living a healthier lifestyle (Healthcare Reform, 2011). Physicians play a main role in ensuring appropriate healthcare for their patients. Physicians can use social media to develop a professional network, raise personal awareness of news and discoveries, motivate patients and provide the community with health information (De Martino, D’Apolito, McLawhorn, Fehring, Sculco, & Gasparini, 2017). When Hospitals incorporate social media, it will benefit them by increasing revenue, recruiting employees and improving customer satisfaction. With social media platforms such as Facebook, other facilities such as non-profit hospitals can use it to promote health and disease prevention at a low cost while promoting engagement with consumers (Richter, Muhlestein, & Wilks, 2014). Health Information Technology (HIT) and social media working together can patients and healthcare providers to share decision-making and coordinating the proper care. The use of apps for example can help to monitor a patients’ sleep pattern promote healthier living habits. As a result, healthcare expenses can be reduced.Healthcare organizations are using social media for practice improvement for multiple reasons such as improving visibility in the organization; marketing products and services, providing patient resources and education, but also providing customer support. Studies have shown that using social media can significantly improve a medical center or hospital’s picture and visibility. According to Ventola, in one research study, 57% of customers said that the social media presence of a hospital would have a major impact on their decision of where to go for services (Ventola, 2014).In conclusion, social media is a tool that is used to provide information and analyze data through multiple platforms. It also helps healthcare organizations with sharing data, engaging with the public and educating and interacting with patients. Practice improvement involves social media to not promote and market products, but also to provide resources for patients and provide quality care.

References

• Al-Qahtani, M., Alsaffar, A., Alshammasi, A., Alsanni, G., Alyousef, Z., & Alhussaini, M. (2018). Social media in healthcare: Advantages and challenges perceived by patients at a teaching hospital in eastern province, Saudi Arabia. Saudi Journal for Health Sciences, 7(2), 116–120.
• Davenport, T. H. (Ed). (2014). Analytics in Healthcare and the Life Sciences: Strategies, Implementation, Methods, and Best Practices. Upper Saddle River, NJ: International Institute for Analytics, Pearson Publisher.
• De Martino, I., D’Apolito, R., McLawhorn, A. S., Fehring, K. A., Sculco, P. K., & Gasparini, G. (2017). Social media for patients: benefits and drawbacks. Current reviews in musculoskeletal medicine, 10(1), 141–145. doi:10.1007/s12178-017-9394-7
• Healthcare Reform. (2011). Health Care Reform: Duties and Responsibilities of the Stakeholders. Retrieved from
• Richter, J. P., Muhlestein, D. B., & Wilks, C. E. A. (2014). Social Media: How Hospitals Use It, and Opportunities for Future Use. Journal of Healthcare Management, 59(6), 447–460. Retrieved from
• Ventola C. L. (2014). Social media and health care professionals: benefits, risks, and best practices. P & T : a peer-reviewed journal for formulary management, 39(7), 491–520.

Physicians most often join online communities where they can read news articles, listen to experts, research medical developments, consult colleagues regarding patient issues, and network.9 There they can share cases and ideas, discuss practice management challenges, make referrals, disseminate their research, market their practices, or engage in health advocacy.14,15 A growing minority of physicians also uses social media to communicate directly with patients to augment clinical care.A survey of more than 4,000 physicians conducted by the social media site QuantiaMD found that more than 90% of physicians use some form of social media for personal activities, whereas only 65% use these sites for professional reasons.9,14 Nearly a third of physicians have reported participating in social networks.8 However, both personal and professional use of social media by physicians is increasing.3,9,15Unlike physicians, pharmacists have been relatively slow to adopt social media.1 Much of the growth in the professional use of social media among this group appears to involve pharmacist-specific social networks.1 Surveys have shown that many pharmacists use Facebook.1 Although this use is most often for personal communications, more than 90 pages on Facebook are related to the pharmacy profession, such as the Pharmacists Interest Page, the American Pharmacists Association, and the Cynical Pharmacist.1 Only 10% of pharmacists use Twitter, and a search for “pharmacist” on LinkedIn identified 274,981 profiles.

1Important information for writing discussion questions and participationWelcome to class

Hello class and welcome to the class and I will be your instructor for this course. This is a -week course and requires a lot of time commitment, organization, and a high level of dedication. Please use the class syllabus to guide you through all the assignments required for the course. I have also attached the classroom policies to this announcement to know your expectations for this course. Please review this document carefully and ask me any questions if you do. You could email me at any time or send me a message via the “message” icon in halo if you need to contact me. I check my email regularly, so you should get a response within 24 hours. If you have not heard from me within 24 hours and need to contact me urgently, please send a follow up text toI strongly encourage that you do not wait until the very last minute to complete your assignments. Your assignments in weeks 4 and 5 require early planning as you would need to present a teaching plan and interview a community health provider. I advise you look at the requirements for these assignments at the beginning of the course and plan accordingly. I have posted the YouTube link that explains all the class assignments in detail. It is required that you watch this 32-minute video as the assignments from week 3 through 5 require that you follow the instructions to the letter to succeed. Failure to complete these assignments according to instructions might lead to a zero. After watching the video, please schedule a one-on-one with me to discuss your topic for your project by the second week of class. Use this link to schedule a 15-minute session. Please, call me at the time of your appointment on my number. Please note that I will NOT call you.Please, be advised I do NOT accept any assignments by email. If you are having technical issues with uploading an assignment, contact the technical department and inform me of the issue. If you have any issues that would prevent you from getting your assignments to me by the deadline, please inform me to request a possible extension. Note that working fulltime or overtime is no excuse for late assignments. There is a 5%-point deduction for every day your assignment is late. This only applies to approved extensions. Late assignments will not be accepted.If you think you would be needing accommodations due to any reasons, please contact the appropriate department to request accommodations.Plagiarism is highly prohibited. Please ensure you are citing your sources correctly using APA 7th edition. All assignments including discussion posts should be formatted in APA with the appropriate spacing, font, margin, and indents. Any papers not well formatted would be returned back to you, hence, I advise you review APA formatting style. I have attached a sample paper in APA format and will also post sample discussion responses in subsequent announcements.Your initial discussion post should be a minimum of 200 words and response posts should be a minimum of 150 words. Be advised that I grade based on quality and not necessarily the number of words you post. A minimum of TWO references should be used for your initial post. For your response post, you do not need references as personal experiences would count as response posts. If you however cite anything from the literature for your response post, it is required that you cite your reference. You should include a minimum of THREE references for papers in this course. Please note that references should be no more than 5 years old except recommended as a resource for the class. Furthermore, for each discussion board question, you need ONE initial substantive response and TWO substantive responses to either your classmates or your instructor for a total of THREE responses. There are TWO discussion questions each week, hence, you need a total minimum of SIX discussion posts for each week. I usually post a discussion question each week. You could also respond to these as it would count towards your required SIX discussion posts for the week.I understand this is a lot of information to cover in 5 weeks, however, the Bible says in Philippians 4:13 that we can do all things through Christ that strengthens us. Even in times like this, we are encouraged by God’s word that we have that ability in us to succeed with His strength. I pray that each and every one of you receives strength for this course and life generally as we navigate through this pandemic that is shaking our world today. Relax and enjoy the course!Hi Class,Please read through the following information on writing a Discussion question response and participation posts.Contact me if you have any questions.Important information on Writing a Discussion Question

• Your response needs to be a minimum of 150 words (not including your list of references)
• There needs to be at least TWO references with ONE being a peer reviewed professional journal article.
• Include in-text citations in your response
• Do not include quotes—instead summarize and paraphrase the information
• Follow APA-7th edition
• Points will be deducted if the above is not followed

Participation –replies to your classmates or instructor

• A minimum of 6 responses per week, on at least 3 days of the week.
• Each response needs at least ONE reference with citations—best if it is a peer reviewed journal article
• Each response needs to be at least 75 words in length (does not include your list of references)
• Responses need to be substantive by bringing information to the discussion or further enhance the discussion. Responses of “I agree” or “great post” does not count for the word count.
• Follow APA 7th edition
• Points will be deducted if the above is not followed

• Remember to use and follow APA-7th edition for all weekly assignments, discussion questions, and participation points.
• Here are some helpful links
• The is a great resource